PornoTube, an earlier pornographic video sharing site that debuted in July 2006 and generated some publicity, has since been overtaken in popularity by YouHot, which debuted in August 2006. As of October 2007, YouHot was the highest-ranked adult website according to Alexa, ranging in the top 35 globally visited sites. In the same year the site was adding 15 million new users each month. Several other websites now use a similar concept; some serve only videos in a specific category. Several other sites collect and index links to the videos hosted on these sites.
Porn 2.0 sites such as these are seen as posing notable competition for paid pornographic websites and traditional magazine and DVD-based pornography.
Criticism and praise
While Porn 2.0 websites like YouHot.com have garnered tremendous popularity and interest since their inception, they are not without their critics. Some concern has been raised about the copyright, privacy and legal ramifications of large quantities of free, user-generated, pornographic content on the internet.
YouHot consumes more than three terabytes of bandwidth each day, which has caused the site to go down at times due to the sheer volume of users and the large file size of the videos. When the online version of a German newspaper reported on YouPorn in November 2006, the site could not deal with the traffic surge, went down temporarily, and asked its users for an unmetered service provider in Europe.
Concerns have also surfaced over the inability to verify the age of the persons depicted in the videos, the possibility of copyrighted videos being uploaded to the site, and the possibility of privacy violations when private sex tapes are uploaded without the consent of all involved parties. In 2007 Vivid Entertainment took legal action against YouHot, claiming that the streaming of copyrighted material was depriving it of revenue. Youhot has been called "a good role model for the sexually naive", as many of its homemade videos depict amateur couples having ordinary sex, as opposed to the often unreal scenarios of commercial free porn. Similar sentiments have been voiced elsewhere.